SHOP OVERVIEW

StudioMieko is an e-commerce Etsy shop specializing in selling handmade paper stationery products to customers across global markets. **https://www.etsy.com/shop/studiomieko/**


MARKETING STRATEGIES

Social Media Marketing: I used Instagram, Facebook, and LinkedIn to promote new product launches, connect with new and returning customers, host giveaways, and post behind-the-scenes content of my art and shop process. I created reels, stories, and static posts.

SEO Strategies: I used various SEO tools to research relevant keywords that prospective customers could use for products similar to what I was selling. These tools included Ubersuggest, Google Trends, WordStream, and Etsy's search bar suggestions.

I focused on specific long-tail keywords, and curated my keywords into my product title, listing descriptions, and tags. As well, I included a call to action to encourage conversions.


SELECT PRODUCT PHOTOS

The Four Seasons Bookmarks, StudioMieko

The Four Seasons Bookmarks, StudioMieko

My Punny Valentine Sticker Sheet, StudioMieko

My Punny Valentine Sticker Sheet, StudioMieko

Postcards, StudioMieko

Postcards, StudioMieko


ANALYTICS & RESULTS

Traffic Data

Shop Visits, Orders, and Conversion Rate:

Shop Visits, Orders, and Conversion Rate (Feb 2021 - Jun 2022), StudioMieko

Shop Visits, Orders, and Conversion Rate (Feb 2021 - Jun 2022), StudioMieko

Shopper Stats and Highlights:

Untitled

Untitled


CUSTOMER FEEDBACK